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Storytelling: a modern day marketing tool

1. Storytelling: a modern da...

Most markets are more competitive than ever before. Many businesses are selling to better informed customers who have more choice, more information, more influence and often less money to spend. Increasingly businesses are grappling with...

The new 4 Cs of small business marketing

2. The new 4 Cs of small bus...

Few theories have endured as well as Jerome McCarthy’s 4Ps – Product, Price, Place and Promotion first published in 1960. There have been may imitators since – the 7Cs (McCarthy’s four plus People, Process and Physical...

3. Some things to watch out ...

Is this the year QR codes will catch on in the UK? Scan me! Just in case you are not sure, QR codes are those digital squares (a bit like the Pac-Maze from a Pac-Man game) that appear on posters, packaging and ads. Scan them using a mobile...

4. CRM and a question no-one...

I am often amazed just how many small businesses have no sort of Customer Relationship Management programme in place. No ‘prospect’ lists, no contact info on lapsed clients and no client list in a form that allows them to use...

5. The day the ad world chan...

At the end of September 2009 The Guardian reported that The UK had become the first major economy in which advertisers spent more on internet advertising than on television advertising with a record ￡1.75bn being spent online in the...

Infograhics – our guide to present...

This article provides practical advice on how to devise simple infographics to help present your story in a more interesting and memorable way. The ideas can be applied to presentations, publications and the...

Where would we be without the design gri...

You could simply describe the Design Grid as a way of sub-dividing pages (web or print) into a series of horizontal and vertical spaces to give order, sense and aesthetics to the words, images and spaces that...

What colour is your marketing?

Theories abound about which colours and combinations of colours evoke which emotions and which shades should be used to sell what. Then there are the cultural differences to add another layer of uncertainty...

All the glamour of the Orient Express fo...

Twice a week at around 4.00pm a tired old Chinese train embarks on one of the least known and thoroughly enthralling rail journeys you could care to take. Not the breathtaking scenery of British...

Two charities working in Africa

Mary’s Meals A charity set up around 7 years ago which now provides around 400,000 meals for children in Africa, Asia, Latin America and Eastern Europe. Quite an amazing achievement from a standing...

What are the expected trends in new medi...

Recently members of the Linkedin Digital Marketing Group (6000+ members around the world) were asked for their opinions on the most important trends in digital marketing in 2010. The views of 180 consultants,...

How the press is coping with the digital...

Probably the biggest casualty of 21st century media’s new order are the newspapers. Ironically you could say they were the first industry to benefit from the early rumblings of the digital media age when...

How to increase your visibility on-line

This article has been written by Tatiana Tugbaeva. Tatiana is a Social Media Marketing Consultant based in Florida who helps businesses, organizations and individuals increase their online presence and build...

The free newspaper model – is it b...

If you still think flying Easyjet to Rome for ￡0.99 is too expensive we may have found a cheaper alternative. According to ad industry journal Campaign, an advertiser-funded airline has been launched that...

Creativity in advertising: does it reall...

The debate about how closely creative advertising equates to effective advertising has been raging since the time Dorothy L. Sayers was a humble copywriter at J. Walter Thompson in the 1920’s. Yes, this...